
Microsoft
Microsoft has announced it has partnered with some 40 television providers to bring their programming to the Xbox 360.
By Winda Benedetti
Looks like your Xbox 360 game machine is about to get a whole lot more TV in it. Microsoft announced Wednesday that it will be bringing programming from some 40 TV providers to the online Xbox Live service this holiday.
Among the television and cable providers Xbox 360 owners will have access to: Bravo, Comcast Xfinity, HBO GO, Verizon FiOS and Syfy for those living in the U.S. UK Xbox owners will have access to the BBC. And in Canada, they'll have access to Rogers On Demand.
Microsoft will launch apps for these TV entertainment services via Xbox Live in more than 20 countries. And those who have a Kinect motion controller, will be able to search for and control much of that programming using the gadget's gesture detection and voice command recognition.
It'll work like this: Microsoft is bringing Bing voice search to Xbox Live and it will allow users to hunt for programming across a variety of the TV apps using only voice commands picked up by Kinect. For example, if you're looking for an episode of "The Office" you'll simply say "Xbox, Bing, The Office," and Bing will find it for you.
"Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360 and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless," said Don Mattrick, president of Microsoft's Interactive Entertainment Business in the announcement.
In addition to bringing the big TV providers to the Xbox 360, Microsoft has also partnered wtih Web video, news and music providers such as Dailymotion, iHeartRadio, TMZ as well as our own MSNBC.com and The Today Show. (Msnbc.com is a joint venture of Microsoft and NBC Universal.)
I contacted a Microsoft rep and they are not revealing much in the way of pricing details at this point, though it's clear much of this TV programming won't come free.
For starters, to access some of the programming (HBO Go, Bravo) you'll have to pay for the annual $60 Xbox Live Gold membership if you don't already have it, though public service broadcasters, like the BBC, will be available to all Xbox Live members.
Meanwhile if you want access to the Verizon FiOS programming, you'll also have to pay to have a subscription there as well. If you want Comcast programming, you'll have to subscribe to its Xfinity service.
Though details about how this will all work are scarce, it seems likely to play out much like it does with the Netflix and Hulu Plus apps already available on Xbox Live. You pay your monthly subscriptions to the providers and then use the Netflix and Hulu apps on your Xbox 360 to stream the content to your TV.
The new entertainment providers will arrive sometime this holiday as Microsoft rolls out a new Xbox Live dashboard from where Xbox 360 owners access and control everything. Microsoft is offering a sneak peak at how it all comes together in this promotional video:
Meanwhile, Microsoft offered this complete list of the TV and entertainment partners it will be bringing (or already has brought) to Xbox Live and the countries they will be available in:
ABC iView – Australia
AlloCiné – France, Germany, Spain, U.K.
Antena 3 – Spain
Astral Media’s Disney XD – Canada
AT&T – U.S.
BBC – U.K.
blinkbox – U.K.
Bravo – U.S.
BSkyB - U.K.
Canal+ - France, Spain
Channel 4 – U.K.
Channel 5 – U.K.
CinemaNow (Best Buy) – U.S.
Comcast – U.S.
Crackle – Australia, Canada, U.K., U.S.
Dailymotion – Available in 32 markets
EPIX – U.S.
ESPN – U.S.
Facebook – Available in all 35 Xbox LIVE markets
FOXTEL – Australia
GolTV – Spain
HBO GO – U.S.
Hulu – Japan
Hulu + – U.S.
iHeartRadio (Clear Channel) – U.S.
Last.fm – U.K., U.S.
LOVEFiLM – Germany, U.K.
Manga Entertainment – U.S.
Maple Leaf Sports & Entertainment/Real Sports – Canada
MediaSet – Italy
MSN with MSNBC.com – Canada, France, Germany, Italy, Japan, Mexico, Spain, U.K.
MUZU.TV – France, Germany, Italy, Spain, U.K.
Netflix – Canada, U.S.
Rogers On Demand Online (RODO) – Canada
RTVE – Spain
SBS On Demand – Australia
Syfy – U.S.
Telefonica – Spain
Televisa – Mexico
The Today Show – U.S.
TELUS – Canada
TMZ – U.S.
Twitter – Available in all 35 Xbox LIVE markets
UFC – Canada, U.S.
Verizon – U.S.
VEVO – Canada, U.K., U.S.
VimpelCom – Russia
Vodafone Portugal – Portugal
YouTube – Available in 22 markets
ZDF – Germany
Zune– Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, the Netherlands, Norway, Spain, Sweden, Switzerland, U.K., U.S.
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Winda Benedetti writes about games for msnbc.com. You can follow her tweets about games and other things here on Twitter or join her in the stream here on Google+. And be sure to check out the In-Game Facebook page here